Case Study: Liberty Station boosts Centennial Anniversary awareness with Crowe PR

Liberty Station earns 62M+ impressions with Crowe PR

Liberty Station, a thriving destination in San Diego, enlisted Crowe PR to generate awareness and excitement for its Centennial Anniversary. The challenge was to honor the property's history as a former Naval Training Center while showcasing its modern role as a community hub.

Crowe PR implemented an integrated PR and social media strategy, including media outreach and a 'Tell Us Your NTC Stories' campaign. The agency also organized a press event with the mayor to unveil a new exhibit. As a result, Crowe PR secured over 65 media placements and generated more than 62 million earned media impressions, alongside over 761,000 social media impressions, successfully educating the public about the landmark's significance.

Liberty Station