Case Study: Santika Indonesia enhances guest engagement with Crowdynews

Santika Indonesia - Customer Case Study

Santika Indonesia Hotels and Resorts, a major Indonesian hospitality group with 105 hotels across 39 locations, wanted a better way to inspire travelers, highlight destination-specific content, and understand how guests perceived its brands online. Working with Crowdynews, the company looked for a solution to surface relevant social media and user-generated content across its website and digital channels while also monitoring competitor reputation and guest sentiment.

Crowdynews delivered a real-time social content solution that curated safe, relevant posts from platforms like Twitter, Facebook, Instagram, and YouTube using filtering and predictive moderation. Santika used it for destination inspiration, branded social streams, hashtag-based content, and competitive monitoring. The result was richer website content, stronger guest engagement, and support for higher conversion, while saving time through automated moderation.

Santika Indonesia

Agustino Fernando

General Manager of E-Commerce and Revenue Management