Case Study: LkldNow engages millennials with social content curation from Crowdynews

Hyper-local News Site Uses Social Media to Connect with Millennials

LkldNow is a hyper-local, digital-first news publication serving Lakeland, Florida, that was created to connect with a younger, social-media-savvy audience. Founder Barry Friedman needed a way to aggregate timely local social content and keep readers engaged beyond traditional reporting, so he looked for a tool that could help him curate social posts efficiently. He chose Crowdynews, a content curation and social media aggregation platform built for news publishers.

Using Crowdynews, LkldNow added a social stream to its homepage, article pages, and a dedicated “Social Wire” section, giving readers access to local social posts alongside original reporting. The solution helped extend content reach, encourage deeper on-site engagement, and support conversions such as newsletter signups and club memberships. LkldNow also found the social stream useful as a constant source of fresh content and story ideas, especially for its core audience of 18- to 34-year-old readers.

LkldNow

Barry Friedman

Digital Managing Editor