Case Study: Firstpost drives engagement with Crowdynews

Firstpost - Customer Case Study

Firstpost wanted an innovative way to create advertiser value and increase engagement around its Cricket Champions Trophy 2017 coverage. Working with Crowdynews, it partnered with OPPO Mobiles to add a branded social media experience to its site, using the campaign hashtag #CT17SelfieExpert.

Crowdynews provided a real-time, AI-powered social media stream that surfaced fan posts, official handles, and live geo-tracked updates from stadiums, with moderation tools to keep content safe and relevant. The campaign performed strongly: nearly 10% of readers who saw the stream clicked to enlarge a post, and those users viewed an average of 1.5 additional posts, demonstrating deeper engagement with the Crowdynews-powered unit.

Firstpost

Azim Lalani

Business Head