Case Study: Firstpost boosts engagement with Crowdynews

Firstpost boosts engagement with Crowdynews as 10% of readers click social posts

Firstpost, a digital news platform, sought an innovative solution to boost advertiser engagement during their coverage of the 2017 ICC Champions Trophy cricket tournament. They partnered with vendor Crowdynews to implement a social media aggregation service that would create a new branding opportunity for their partner, OPPO Mobiles.

Crowdynews provided a platform that discovered, filtered, and displayed social media posts containing the campaign hashtag #CT17SelfieExpert in a branded stream on Firstpost's website. The solution included advanced moderation to ensure safe and relevant content. The campaign was highly successful, with almost 10% of readers who viewed the stream clicking to enlarge a post. Those engaged readers went on to view an additional one and a half posts on average, demonstrating significantly increased engagement.

Firstpost