Case Study: Lilly Broadcasting boosts audience engagement with Crowdynews

Broadcaster Expands Coverage Using Social Media

Lilly Broadcasting, a privately held TV broadcaster operating six stations across the US and Caribbean, wanted a better way to expand its local news coverage with national and international social content while improving visitor engagement across its digital properties. The company turned to Crowdynews and its automated social media curation platform to find a safe, relevant, real-time solution after other options fell short.

Crowdynews helped Lilly Broadcasting automatically curate and display social posts from major networks like Twitter, Facebook, Instagram, YouTube, and Vimeo alongside original news content, using filtering, white/blacklisting, profanity blocking, and predictive moderation to keep the streams relevant and safe. As a result, Lilly used social content to keep audiences on-site longer, engage them with advertiser content, and support higher revenue and conversions, with the newsroom able to refine results quickly and tailor content to each market.

Lilly Broadcasting

Chris Mead

Digital Strategist