Case Study: REWE builds a group-wide innovation network with CrowdWorx

REWE builds an innovation network in 4 weeks with CrowdWorx

REWE, a major European retailer, faced a challenge in coordinating its widespread and siloed digital innovation activities across numerous business units and departments. This lack of communication and a unifying strategic vision hindered effective progress. To address this, REWE engaged the vendor CrowdWorx for its innovation consulting services to develop a new framework.

CrowdWorx implemented a collaborative consulting process involving REWE employees, which included analysis, workshops, and professional visualization. The key solution was the creation of a formalized group-wide Innovation Network. As a result, REWE established a productive network of internal innovators, enabling rapid testing of new business models and successful spin-off start-ups. The company achieved record growth and profitability, integrating innovations like omnichannel grocery delivery into its regular operations.

REWE