Case Study: Nestlé achieves €16 million innovation impact with CrowdWorx open innovation platform

Nestlé drives €16 million impact in 2 weeks with CrowdWorx

Nestlé, the world's largest food and beverage company, faced stagnation in its MAGGI fix&frisch product line as consumer preferences shifted away from processed foods. Their traditional strategy of launching new flavors was no longer effective against this fundamental market change. To address this, Nestlé partnered with the vendor CrowdWorx to implement an open innovation program.

CrowdWorx provided a custom-branded innovation hub platform featuring mobile submission, gamified Pairwise Voting, and Social Forecasting™ tools. This solution enabled Nestlé to rapidly collect and evaluate hundreds of ideas. The program resulted in an average bottom-line impact of €16 million per challenge and drastically reduced evaluation time to just 1-3 days, transforming Nestlé's innovation pipeline into a new, powerful engine for growth.

Nestlé