Case Study: Nestlé achieves €16 million innovation impact with CrowdWorx open innovation platform

Nestlé - Customer Case Study

Nestlé, the world's largest food and beverage company, faced stagnation in its MAGGI fix&frisch product line as consumer preferences shifted away from processed foods. Their traditional method of launching new flavors was no longer effective against this fundamental market change, requiring a new, rapid approach to innovation. To address this, they partnered with the vendor CrowdWorx to implement an open innovation program.

CrowdWorx provided a custom innovation platform featuring mobile-first idea submission, advanced gamification with its proprietary Pairwise Voting tool, and built-in market assessment powered by its Social Forecasting™ Technology. This solution generated hundreds of ideas in two-week sprints, which were then evaluated in just 1-3 days. The program delivered a measured average bottom-line impact of €16 million per challenge and created a new, sustainable engine of innovation for Nestlé, significantly strengthening its strategic standing.

Nestlé