Case Study: YourGoodSkin builds a thriving member-driven community and exceeds sales forecasts with Crowdstack Pro

YourGoodSkin - Customer Case Study

YourGoodSkin, the new skincare brand from Walgreens Boots Alliance, needed to move from a private research group into a public, consumer-facing community that would help co-create products and drive brand launch activity. To meet a hard launch deadline tied to product packaging and marketing, they engaged Crowdstack Pro to build and host a public community platform that could migrate recruited research members, attract organic sign-ups, and support virality and engagement features.

Crowdstack Pro delivered a staged rollout with a private soft launch to onboard existing research members, then enabled public launch features such as an incentivized member‑get‑member referral program, social sharing and Facebook Messenger integration for coaching, plus Google Analytics and custom analytics for monitoring. The Community is now thriving with thousands of engaged women helping shape the brand, sales are exceeding forecast, and YourGoodSkin is tracking strong membership growth and engagement metrics via the Crowdstack Pro platform.

YourGoodSkin

Colin Armstrong

YourGoodSkin