Case Study: The Penny Hoarder achieves a 3,000‑member, highly engaged private community with Crowdstack Pro

The Penny Hoarder - Customer Case Study

The Penny Hoarder, a personal‑finance publisher focused on making money topics accessible, needed to move its community off Facebook to gain data ownership, greater privacy, and a more gated, supportive experience. They chose Crowdstack Pro (using the Hoop.la platform) for its customization and robust feature set to build a community tailored to sensitive finance conversations.

Crowdstack Pro delivered a customized Hoop.la community that gave The Penny Hoarder control over privacy, moderation, and member experience; within three months the site grew to almost 3,000 members with a 69.3% active rate, no negative comments to moderate, strong member-led engagement, and increased internal support for the community.

The Penny Hoarder

Briana Dodson

Community Strategist