Case Study: Destination Panama City achieves a distinct tourism brand and centralized visual asset library with CrowdRiff

Why Destination Panama City Chose Crowdriff As Their All-In-One Visual Marketing Platform

Destination Panama City, a small Florida destination marketing organization with four full‑time staff and a limited budget, faced the twin challenges of starting with virtually no visual assets and differentiating itself from similarly named neighbors (Panama City Beach and the Central American city). To build a distinct tourism brand and scale visual marketing without hiring more staff, Destination Panama City selected CrowdRiff as its all‑in‑one visual marketing and digital asset management platform.

Using CrowdRiff, the DMO migrated 8,000 owned assets into a single, searchable library and leveraged automatic tagging, rights‑requesting and the Share Portal to work with local contributors. In five months they gained more than 600 rights‑approved user‑generated visuals, were able to quickly supply imagery to travel writers, strengthen partner relationships, and deploy assets across the website, social channels and ads—helping Destination Panama City establish a unique brand while saving staff time thanks to CrowdRiff.

Destination Panama City

Jennifer Vigil

President and CEO