Case Study: Visit Stockton achieves 4x time on site and 30% lower bounce rate with CrowdRiff

Visit Stockton - Customer Case Study

Visit Stockton, the destination marketing organization for Stockton, CA, needed a better way to harness thousands of visitor photos and refresh two years’ worth of static imagery. CrowdRiff provided a visual content platform that centralized user-generated content (UGC) and made it simple for the four-person marketing team to find, request permission for, and share the best visitor-created photos across their website and ads.

Using CrowdRiff’s search, geolocation and tagging tools, Visit Stockton now ingests more than 2,000 local images weekly, eliminating the need to commission photographers and streamlining visual sourcing. The result: a 4x increase in time on site, a 30% lower bounce rate, broader use of authentic UGC on web and print, and higher visitor engagement—all enabled by CrowdRiff.

Visit Stockton

Wes Rhea

CEO