Case Study: NBTC boosts destination marketing engagement with CrowdRiff

NBTC triples time on page with CrowdRiff

The Netherlands Board of Tourism and Conventions (NBTC) faced the challenge of spreading tourism beyond Amsterdam and showcasing the diverse attractions of Holland. Their outdated stock imagery felt stale and manually sourcing user-generated content (UGC) was a time-consuming process. To address this, they partnered with CrowdRiff to find authentic visuals and manage rights requests efficiently.

By implementing CrowdRiff, NBTC integrated UGC galleries into their website and marketing strategy. The CrowdRiff platform dramatically reduced the time needed to find and request rights to imagery, and its call-to-action feature helped connect relevant attractions. This solution yielded significant results for NBTC, including tripling time on page, quadrupling click-through rates, and generating a 29% higher conversion rate.

NBTC