Case Study: Discover The Palm Beaches achieves 51% more display ad acquisitions, 23% more overnight visits and 35% higher web conversions with CrowdRiff

Increasing Web Conversions, Ad Effectiveness, And Heads In Beds By Using Crowdriff

Discover The Palm Beaches, the Palm Beach County tourism marketing corporation, needed to refresh its visual strategy and reach millennial travelers by showcasing authentic experiences rather than staged ads. To break through advertisement fatigue and broaden its imagery across a rebuilt website and campaigns, Discover The Palm Beaches turned to user-generated content sourced and displayed through CrowdRiff.

Using the CrowdRiff platform to aggregate and feature real visitor photos and videos in its “Friends Trust Friends” campaign and on ThePalmBeaches.com, Discover The Palm Beaches achieved measurable gains: a 51% increase in display ad acquisitions, an estimated 23% increase in overnight visits versus non-UGC campaigns, digital impressions that were 66% more effective at driving visits, a 10% increase in average session duration, and a 35% rise in web conversions—while centralizing workflows and boosting engagement through tagged UGC.

Discover The Palm Beaches

Rich Basen

Senior VP of Marketing and Leisure Sales