Case Study: Yakima Valley Tourism achieves 3x traffic and a 20% lower bounce rate with CrowdRiff

How Yakima Valley Tripled Its Time On Site Through Using Ugc

Yakima Valley Tourism, which promotes Washington State’s Yakima Valley, needed a way for a small marketing team (2.5 people) to attract visitors with authentic, emotionally engaging content and to manage the rights and flow of social photos. They partnered with CrowdRiff, deploying CrowdRiff Galleries and its UGC sourcing and rights-management tools to surface real visitor images across a redesigned website.

With CrowdRiff curating, displaying and securing rights to user-generated content and powering hashtag-driven contests at live events, Yakima Valley Tourism tripled average time on site, saw a 3x increase in traffic, lowered bounce rate by 20%, and grew Instagram followers from about 2,000 to 5,000—while enabling new initiatives like a UGC-based travel guide.

Yakima Valley Tourism

Jared Yoakum

Yakima Valley Tourism