Case Study: Kansas Tourism achieves scalable UGC marketing and time-saving photo management with CrowdRiff

How Travel Kansas Promotes Kansas State Through Ugc And Photo Contests

Kansas Tourism, working with agency jhP and a one-person marketing team, needed a scalable way to promote a wide range of travel personas—from bird watchers to hunters—on a tight, annually set state budget. They required a solution to find, organize and license user-generated photos, identify real influencers, and manage social campaigns and photo contests without hours of manual searching and tagging.

CrowdRiff’s visual content platform provided live galleries, rights approval and website asset acquisition that dramatically cut the time spent hunting for UGC and tracking creators. As a result, Kansas Tourism has diversified its brand voice with authentic consumer imagery, more easily identified influencers, and saved hours of manual work—using winning user photos across newsletters, online and print ads and amplifying “hundreds of thousands” of user voices to extend reach.

Kansas Tourism

Logan Hildebrand

Digital Media Manager