Case Study: Royal Ontario Museum achieves increased visitor engagement and streamlined visual content with CrowdRiff

How The Rom Shapes Their Digital Strategy Around Their Community

The Royal Ontario Museum (ROM) needed a way to manage and amplify the thousands of visual stories tied to its collections and daily visitors—streamlining content marketing, social media curation, and easy sharing. The ROM turned to CrowdRiff, using CrowdRiff Galleries and its UGC sourcing and moderation tools to collect hashtagged content (like #ROMpeii) and surface engaging photos and videos.

CrowdRiff powers homepage galleries that auto‑update as new photos are moderated and supplies imagery for on‑site screens and social channels, transforming hours of manual work into minutes. CrowdRiff also provides insights into what visitors value, helping the ROM boost social engagement, attract more visitors, and shape future exhibitions and programming.

Royal Ontario Museum

Cheryl Fraser

Web Manager