Case Study: Denver Art Museum achieves an accessible, authentic visual presence with CrowdRiff

How The Denver Art Museum Creates An Accessible Atmosphere For Art Lovers And New Fans Alike

The Denver Art Museum wanted to make art feel welcoming and accessible but its small communications team couldn’t capture or monitor the volume of visitor-generated imagery across its large campus. To maintain a contemporary, open presence and more easily surface authentic social photos for promotion, the museum adopted CrowdRiff’s visual marketing platform to aggregate and manage visitor imagery.

Using CrowdRiff, the museum consolidated social photos into a single interface, automated rights requests and user engagement, and cut daily image-sourcing time from roughly 15–30 minutes to about 5–10 minutes. The Denver Art Museum secured rights to over 1,500 visitor images in a year and now uses that authentic content across social, email, PR and presentations—boosting efficiency and reinforcing the message that art is accessible to everyone.

Denver Art Museum

Shannon Robb

Communications and Public Affairs Coordinator