Case Study: Huntsville/Madison County Convention & Visitors Bureau achieves higher local engagement and a UGC-filled pocket guide with CrowdRiff

How Huntsville’s New Ugc-Filled Pocket Guide Gets Locals Excited To Talk About Their Hometown

The Huntsville/Madison County Convention & Visitors Bureau faced the challenge of re‑educating local residents — many of whom don’t see their rapidly changing city as a travel destination — to become informed ambassadors for Huntsville. To capture authentic, local photography and manage usage rights from its #iHeartHsv social contest, the bureau turned to CrowdRiff’s visual content marketing platform for sourcing and rights‑approval.

Using CrowdRiff to aggregate hashtagged photos across channels and streamline permissions, the bureau produced a vintage‑style “Huntsville Pocket Guide” featuring the 14 contest winners. CrowdRiff sped selection and rights management, helping make the campaign the largest in its five‑year history (about a 12 million reach); the first 1,000 guides sold out in two weeks, a 3,000 reprint left only ~500 remaining, and local partners and organizations continue requesting bulk copies.

Huntsville/Madison County Convention & Visitors Bureau

Kristen Pepper

Huntsville/Madison County Convention & Visitors Bureau