Case Study: Block Island Tourism Council achieves 30% lower bounce rate and stretches its photography budget with CrowdRiff

How Block Island Gets More Visuals For Less

Block Island, a small seasonal destination off Rhode Island, needed fresh, in-season photography but had a tiny marketing budget and a one‑person team (Executive Director Jessica Willi) who updates the website in the off‑season. CrowdRiff pitched a visual marketing platform that pulls user‑generated images from social media, offering a way to showcase authentic, up‑to‑date visuals without hiring photographers during peak season.

Block Island implemented CrowdRiff’s platform to automate photo streams and build visual libraries, stretching their photography budget, saving hours on social media management, and keeping the site current. The CrowdRiff solution delivered measurable impact — 4x more visuals available and a 30% lower bounce rate — while earning positive feedback from the tourism board and reducing workload for the solo marketer.

Block Island

Jessica Willi

Executive Director