Case Study: Hornblower Niagara Cruises builds a $30,000 visual content library with CrowdRiff

Hornblower Niagara Cruises builds a 20,000-photo library in 2 weeks with CrowdRiff

Hornblower Niagara Cruises, a popular tourist attraction offering boat tours of Niagara Falls, faced a significant challenge in sourcing authentic visual content for its marketing. Despite visitors sharing thousands of photos on social media, the company lacked an efficient way to secure the rights to these images. Their previous manual process was labor-intensive, and their annual $10,000 budget for produced content failed to capture genuine guest reactions. They turned to CrowdRiff and its Hashtag Rights feature to solve this problem.

Using CrowdRiff, Hornblower Niagara Cruises rapidly built a massive library of user-generated content. Within just two weeks of implementation, they secured rights to between 7,000 and 8,000 images and videos from a pool of over 20,000 requests. CrowdRiff's solution provided a visual content library valued at an estimated $20,000 to $30,000 and enabled the company to feature authentic, high-performing visuals on their website. This contributed to a record-breaking year where they welcomed 2.3 million visitors aboard.

Hornblower Niagara Cruises