Case Study: Hammock Coast achieves 4x longer time on site and drives 20% of web traffic to partners with CrowdRiff

Fresh And Relevant Visuals Year-Round

Hammock Coast, a coastal tourism region in Georgetown County, South Carolina, faced a challenge: professionally commissioned photos on its website were beautiful but static, expensive to update, and couldn’t reflect changing seasons or the true diversity of visitors. With a marketing team of one, Tourism Marketing Director Lauren Joseph needed a solution to keep the site fresh and engaging—so she turned to CrowdRiff and its user‑generated content galleries.

CrowdRiff helped Hammock Coast automate and simplify visual content curation (CrowdRiff galleries, Conversations and rights acquisition), letting Lauren update site visuals in 10–15 minutes daily and add clickable CTAs linking to local businesses. The result: a constantly refreshed visual hub that drove measurable impact—4x increase in time on site, 30% lower bounce rate, and 20% of web traffic sent to tourism partners—while saving time on social engagement and content management.

Hammock Coast

Lauren Joseph

Tourism Marketing Director