Case Study: Discover The Palm Beaches boosts web conversions and ad effectiveness with CrowdRiff

Discover The Palm Beaches boosts conversions 35% with CrowdRiff

Discover The Palm Beaches, the official tourism marketing corporation for Palm Beach County, Florida, faced the challenge of refreshing its marketing to better target millennial travelers. To move beyond traditional staged imagery and combat advertisement fatigue, the DMO turned to vendor CrowdRiff to leverage user-generated content (UGC).

Using the CrowdRiff platform, Discover The Palm Beaches implemented a "Friends Trust Friends" campaign that sourced and deployed authentic visitor photos across its website, digital ads, and social media. This solution generated significant results, including a 51% increase in display traffic acquisitions, a 23% increase in overnight visits, and a 35% increase in web conversions. CrowdRiff enabled the DMO to efficiently manage UGC and establish greater trust with its audience.

Discover The Palm Beaches