Case Study: New York Red Bulls & Audi achieve 1,690 leads and 67.8% email opt-in with CrowdPass

New York Red Bulls & Audi drive 1,690 leads with 67.8% opt-in using CrowdPass

The New York Red Bulls and Audi partnered with CrowdPass to enhance fan engagement at Red Bull Arena. Their challenge was to collect fan information, including names and email addresses, capture interest in various ticket offerings, and promote sales through an activation that distributed 15,000 branded LED wristbands.

CrowdPass implemented a solution using their CrowdSync LED wristbands, each featuring a QR code that directed fans to a CrowdPages data capture form for a chance to win suite tickets. This campaign generated 4,536 QR code scans, resulting in 1,690 new leads and a 67.8% email opt-in rate, providing valuable insights into fan preferences for future sales strategies.

New York Red Bulls & Audi