Case Study: Google creates a seamless holiday activation with CrowdPass

Google powers 2,500+ events with CrowdPass

Google, for its holiday celebration, sought an immersive and technology-driven activation that combined a dynamic guest experience with operational control over open-bar access, a challenge they addressed by partnering with the vendor CrowdPass and using its CrowdPass and CrowdSync services.

The solution from CrowdPass involved NFC-enabled LED wristbands pre-programmed with drink tokens and linked to venue lighting zones. Bar stations equipped with CrowdReaders allowed contactless drink redemption, providing clear visual confirmation and automatically enforcing consumption limits. This approach resulted in a seamless and controlled event, successfully blending entertainment with efficient operations and eliminating the need for physical tickets or manual oversight.

Google