Case Study: Coors Light drives 2,078 leads at Mt. Joy’s MSG show with CrowdPass

Coors Light generates 2,078 leads with CrowdPass at MSG

Coors Light faced the challenge that traditional event sponsorships, like banners, often result in passive brand exposure without capturing meaningful fan interaction or data. They needed a way to differentiate themselves and directly acquire valuable first-party data for future marketing. To address this, they worked with the vendor CrowdPass.

CrowdPass implemented a solution using their CrowdPages technology integrated with LED wristbands. The activation allowed fans to scan QR codes for a chance to win side-stage access, generating direct engagement. This strategy provided Coors Light with 2,078 leads and valuable first-party data in real time, successfully building brand loyalty through an interactive experience.

Coors Light