Case Study: Coca-Cola Drives Fan Engagement and Brand Awareness with CrowdPass LED Wristband Activation

Coca-Cola drives 79% scan rate with CrowdPass at WVU

Coca-Cola faced the challenge of creating a memorable and trackable fan experience at a West Virginia University basketball game to increase brand recall and product redemption at local retail partners. The goal was to implement an activation that felt like a natural part of the fan experience for collecting first-party data, rather than something forced. To address this, they partnered with vendor CrowdPass.

CrowdPass implemented a solution using their CrowdPages and LED wristbands. Fans were given LED wristbands with a QR code, which they could scan to claim a free Coca-Cola offer. This multi-touchpoint activation generated 1,534 QR code scans with a 79% scan rate and 596 leads. The campaign successfully drove real-world interactions, increasing foot traffic to retail locations and creating a highly engaging, data-driven experience for Coca-Cola.

Coca-Cola