Case Study: CIAA improves VIP access tracking and capacity management with CrowdPass

CIAA boosts VIP lounge attendance over time with CrowdPass

The Central Intercollegiate Athletic Association (CIAA) needed to gain better visibility into VIP attendance patterns and manage access for its multi-day basketball tournament. Facing challenges with tracking multiple ticket tiers and monitoring lounge capacity in real-time, the CIAA partnered with CrowdPass for a solution utilizing their access control platform.

CrowdPass implemented a system using CrowdReaders at the lounge entrance and exit, along with custom NFC wristbands for different ticket tiers. This provided real-time capacity monitoring and daily data segmentation. The solution yielded significant results for the CIAA, including increased VIP attendance over the tournament and improved capacity management, giving them actionable data to optimize future events.

Central Intercollegiate Athletic Association (ciaa)