Case Study: CARFAX creates a personalized, interactive NADA booth experience with CrowdPass

CARFAX powers 13,000 personalized NFC taps with CrowdPass

CARFAX aimed to create a memorable and interactive activation for dealerships at the NADA Conference in Las Vegas, moving beyond a traditional booth to drive foot traffic and engagement. To achieve this, they partnered with CrowdPass to implement a personalized, technology-driven experience.

CrowdPass developed a custom solution using NFC-powered wristbands. Before the event, QR codes were mailed to dealerships, and on-site, attendees received wristbands paired to them via the CrowdPass mobile app. Tapping the wristband at the booth triggered a personalized congratulatory message for their dealership on a large LED wall. This CrowdPass solution created a seamless, high-energy experience that successfully celebrated dealership achievements and elevated CARFAX's presence at the conference.

CARFAX