Case Study: Amazon Music achieves deeper audience insights with CrowdPass

Amazon Music boosts engagement 55% with CrowdPass

Amazon Music partnered with CrowdPass to gather deep audience insights from festival attendees. Their challenge was to understand music streaming preferences and capture demographic data without disrupting the fan experience at their activation, the Amazon Music Terrace.

Using CrowdPass's CrowdPages and NFC wristbands, the solution captured survey data from 1,472 attendees. This provided valuable insights into streaming preferences and demographics. The results included a 55% boost in brand engagement and an average increase of one extra hour spent at their activation.

Amazon Music