Case Study: Unilever improves sustainability strategy insights with Crowdoscope

Unilever - Customer Case Study

Unilever worked with Crowdoscope to tap into the collective intelligence of its Customer Development and Marketing teams and explore how the Unilever Sustainable Living Plan could support brand growth and business objectives. The challenge was to involve hundreds of employees from different levels and regions in an ongoing discussion over several weeks, while also capturing robust metrics and making the large volume of feedback easy to navigate and analyze.

Crowdoscope provided an interactive visualisation and discussion platform that distributed comments for participant evaluation and surfaced the top comments and themes in real time. The results were presented at Unilever’s Change Leaders Conference, and several findings were incorporated into Unilever’s sustainability strategy, helping improve communication and support the rollout of its Sustainable Living Plan across individual brands.

Unilever