Case Study: Tate's Bake Shop builds 28,900 brand fans and 2M+ quarterly organic reach with Crowdly

Tate’s Builds An Asset Of 28,000 Brand Fans To Champion Their Cookies

Tate’s Bake Shop, known for its signature thin-and-crispy, homemade-style cookies, wanted an authentic way to grow the brand by connecting with its passionate fans and harnessing that enthusiasm at scale. Although they had die‑hard customers from the start, Tate’s needed a channel to activate those fans into advocates, generate word‑of‑mouth, and surface rapid insights to inform product and marketing decisions.

Partnering with Crowdly, Tate’s launched a white‑labeled Insiders program with rotating digital Missions—sampling, content creation, surveys and surprise‑and‑delight ambassador activations—to mobilize fans, generate UGC and capture consumer feedback. The program grew to 28,900+ Insiders, produced 32,500+ pieces of UGC, reached roughly 2 million people organically per quarter, and achieved a 40% average Mission conversion rate.

Tate's Bake Shop

Jessica Koscialkowski

Senior Marketing Associate