Case Study: Swarovski boosts event registrations and sales with Crowdly

Swarovski boosts event registrations 500% with Crowdly

Swarovski, a luxury brand, sought to leverage its passionate customer base to increase registrations for its exclusive "Sparkling Celebration" event and drive sales. They partnered with the vendor Crowdly to build a brand advocacy program to meet this challenge.

Using Crowdly's advocacy platform, Swarovski identified its top advocates and utilized features like Opt-In Activation Pages and Event Registration templates. The solution resulted in nearly 500 new loyalty program members pre-launch and a 500% increase in event registrations. This led to $1.4 million in sales in one night, an 80% increase from the previous event, making it their highest-grossing event to date. Crowdly also helped Swarovski build its best-performing paid audience for sponsored content.

Swarovski