Case Study: Leading CPG pet brand achieves high-quality, compliant reviews and 72% completion with Crowdly

Leading CPG Brand Company - Customer Case Study

A leading CPG brand in the pet category needed a reliable way to support new product launches with an initial batch of high-quality, informed reviews from passionate consumers. They recruited from their own Insiders base of tens of thousands to match criteria and select qualified participants for each program.

Using Crowdly’s segmentation and marketing automation, FosterTrack™, the brand was able to select, engage, and follow up with participants to leave fully compliant, non-incentivized reviews on key retailers like Amazon and Chewy, and run custom post-sampling surveys for rapid product insights. Results included a 4.7★ average review, a 72% review completion rate, and access to a 19,000-strong Insiders community.