Case Study: Leading CPG pet brand achieves 3,000,000 quarterly organic reach with Crowdly

Leading CPG Brand Company - Customer Case Study

A leading CPG brand in the pet category needed a new way to connect with passionate customers and drive organic sharing of customer-generated content. They partnered with Crowdly to build and activate a community of brand Insiders who could create authentic, shareable moments.

Using Crowdly’s all-in-one engagement platform, the brand mobilized Insiders to produce and share text and photo UGC, generating word-of-mouth and a repurposable library of pet content. The program grew to 19,000 Insiders, produced 22,000+ pieces of content, and delivered roughly 3,000,000 organic impressions per quarter.