Case Study: Sweet Baby Ray’s achieves 20%+ over ambassador opt-in goal and 9,000+ Ambassadors with Crowdly

How Sweet Baby Ray’s Beat Its Ambitious Ambassador Opt-In Goal by Over 20%

Sweet Baby Ray’s, the best‑selling BBQ sauce in America with a passionate customer base, needed to recruit brand advocates during the busy summer BBQ season. The brand set an ambitious target of 7,500 ambassadors to amplify word‑of‑mouth across the coming seasons.

Using Crowdly’s high‑conversion Ambassador Opt‑In Activation Page and word‑of‑mouth tactics, Sweet Baby Ray’s signed up over 9,000 ambassadors (more than 20% above target) at a 64% conversion rate. The program generated a 4.5M reach, with 40% of new ambassadors sharing the opt‑in and 46% downloading content, driving 250% more shares than the brand’s existing Facebook and Instagram communities.

Sweet Baby Ray's