Case Study: Swarovski achieves 500% event registration growth, $1.4M in one-night sales and 500 new loyalty sign-ups with Crowdly

How Swarovski Drove Digital To In-store Crossover—Resulting In $1.4m In One Night

Swarovski turned to Crowdly to boost event registrations and sales while expanding its digital reach and launching a new loyalty program. Facing the challenge of converting passionate, lifelong customers into active event advocates and program members, the brand needed a way to scale word-of-mouth engagement beyond traditional channels.

Crowdly activated Swarovski’s advocates with targeted referral campaigns and opt-in activation pages, driving a 500% increase in Crystal Society event registrations, $1.4M in sales in a single night (an 80% lift over prior events), and 500 pre-registrations for the new loyalty program.

Swarovski

Robin McCall

Swarovski