Case Study: Hendrick’s Gin builds lasting brand advocacy and boosts conversions with Crowdly

Hendrick’s Gin - Customer Case Study

Hendrick’s Gin, part of William Grant & Sons, wanted to deepen its Society of the Unusual advocacy program by better understanding who its advocates are and what makes them spread the word. The challenge was to profile the brand’s existing database and identify the segments most likely to engage and influence others, so the brand could sustain authentic, long-term advocacy.

Using Crowdly’s platform, Hendrick’s completed an Advocacy Audit that mapped advocate traits, interests, and competitor landscapes, then used Clinks to target only users who had shown interest in Hendrick’s across the web for sponsored Facebook content. The result was sharper audience targeting, higher-quality paid campaign performance, improved conversions, and stronger long-term relationships that drove greater brand loyalty and word-of-mouth.

Hendrick’s Gin

Jayme Brown

Hendrick’s Gin