Case Study: Hartz achieves 3M+ organic reach per quarter and 56% mission conversion with Crowdly

Hartz Scales Customer Engagement In Innovative Strategy To Win Millennial Market Share

Hartz, a 90‑year‑old pet brand with a long history of customer trust, needed a better, always‑on way to engage younger pet owners and scale the advocacy of its loyal fans to win millennial market share. The challenge was turning brand love into measurable awareness, authentic content, and rapid consumer insights at scale.

Hartz partnered with Crowdly to launch the white‑labeled Hartz Insiders program — a hub of rotating “Missions” for sampling, content creation, and surveys powered by segmentation and marketing automation. The program grew to 19,000+ Insiders, drove a 56% mission conversion rate, generated 22,000+ pieces of UGC and more than 3 million organic impressions per quarter, while producing reviews, repurposable content, and fast product feedback.

Hartz

Katherina Rivera

Senior Marketing Manager