Case Study: Fiorucci Foods achieves rapid, actionable customer insights with Crowdly

Fiorucci Gains Rapid Insights From An Owned Panel Of Real Customers To Inform Key Business Decisions

Fiorucci, an authentic Italian meat brand with more than 160 years of heritage, set out to better connect with millennial kitchen creatives and crowd-pleasers who enjoy cooking and entertaining. To make faster, more confident product, marketing, and retail decisions, Fiorucci needed rapid, scalable insights from their own real customers rather than random paid panels.

They launched the Fiorucci Insiders program on Crowdly — a white‑labeled hub using missions, sampling, concept testing, and automated segmentation to engage a growing panel of brand advocates. The program delivered 7,250 survey completions, a 70% average survey conversion rate, 88% positive impact on buying habits and 8,000+ opt‑ins, enabling quicker product validation, sharper creative testing, and stronger retailer conversations.

Fiorucci Foods

Stephen Docherty

Marketing Analyst