Case Study: Turo localizes into Spanish in one week with Crowdin

Turo localizes into Spanish in 1 week with Crowdin, cutting costs 98%

Turo, a car rental marketplace, needed to localize its platform rapidly to build trust and support its global growth. Their traditional agency-based translation process was too slow and expensive, creating bottlenecks that became evident during their expansion into France. Facing a clear demand from Spanish-speaking users in the U.S., Turo turned to Crowdin to implement an AI-driven localization solution.

Leveraging Crowdin's AI workflows, Translation Memory, and AI Proofreader features, Turo translated its entire ecosystem—including iOS, Android, and Web apps—into Spanish in just one week. This new approach slashed the time to market by roughly 90% and reduced localization costs by an estimated 98% compared to the traditional method. By using Crowdin, Turo achieved a highly automated, scalable process that maintained its consistent brand voice while enabling rapid market expansion.

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