Case Study: Strava accelerates global localization in 6 weeks with Crowdin

Strava launches Runna global localization in 6 weeks with Crowdin

The fitness platform Strava, serving over 150 million users, faced the challenge of rapidly building a complete globalization strategy from scratch after acquiring the running coach app Runna. Strava’s Globalization Director needed a technology stack that prioritized automation, speed, and numerous integrations to connect over 25 content repositories. They turned to the vendor Crowdin to find a solution that was fast to implement, cost-effective, and highly customizable.

By implementing Crowdin as the central hub of their localization architecture, Strava integrated it with tools like Figma and GitHub and used AI-powered machine translation via Intento and DeepL. As a result, the entire globalization department and tech stack were built in under six weeks, localizing Runna into seven new languages and managing over 35 million words. Crowdin enabled Strava to translate faster, better, and cheaper, accelerating their global ambition and making their app more accessible worldwide.

Strava