Case Study: Setapp achieves 35% higher signups and 15% more paid customers with Crowdin

Setapp Delivers Their Subscription-Based Service around the Globe with Crowdin

Setapp, a subscription-based Mac app service from MacPaw Inc., needed to expand beyond its English launch into new markets while managing localization for the Mac app, website, user accounts, and marketing materials. To choose target countries and streamline a multi-team workflow, Setapp partnered with Crowdin and its localization platform to handle the translation process.

Using Crowdin, Setapp set up projects and automated file sync with integrations like GitHub and Crowdin CLI, enabling parallel work across teams, automatic pull requests, and support for multiple file formats. The localized product is now available in five languages and delivered strong business impact: average 35% higher signup rates and 65% higher engagement in markets such as Brazil, Germany, France and Spain, plus an average 15% increase in paid customers per language; Setapp plans further localization (Italian next) with Crowdin.

Setapp

Pavlo Pedenko

Product Manager