Case Study: Axi achieves top localized search rankings and faster localization with Crowdin

Effective Translation Process with GTE Localize and Crowdin

Axi, a multinational online trading broker, needed to scale and improve localization across its website, platform UIs, educational content and marketing to give users a native-language experience in many markets. Facing incorrect translations and inefficient, time-consuming processes, Axi worked with Crowdin (in partnership with GTE Localize) and adopted Crowdin capabilities such as the API, Translation Memory, termbase and glossaries to standardize and automate localization workflows.

Using Crowdin’s cloud localization platform alongside GTE Localize’s human translation and QA workflows, translators worked in-context with the online editor, leveraged TM/TB suggestions, and followed structured LQA and proofreading steps. Crowdin enabled Axi to publish content in 16 languages (including Simplified and Traditional Chinese), speed up delivery and free internal time, and deliver measurable impact—localized target keyword rankings jumped onto page one, boosting discoverability and user engagement.

Axi