Case Study: Autodesk achieves 85% CRM data completeness and better sales lead identification with CrowdFlower

Learn how Autodesk identifies its most promising sales leads with quality data

Autodesk faced inconsistent, incomplete CRM firmographic data coming from multiple sources, and traditional data vendors could only enhance about 70% of records—leaving 30% of sales leads unclassified and sales incentives misaligned. An in‑house effort proved insufficient, so Autodesk sought a more scalable solution to deliver higher yield and quality data.

Autodesk integrated CrowdFlower (now Figure Eight) via API to crowdsource missing company information: contributors verified official URLs and added industry, company size, parent companies and contact details, with multiple answers cross‑checked into a single record. This raised data completeness from 70% to 85%, enabled transactional sales processes and better-targeted incentives, and gave Autodesk ownership of the enriched data.

Autodesk

Patrick Booher

Director, Customer Data Management