Case Study: Delectable achieves 45% faster wine-label identification and scalable accuracy with CrowdFlower

Delectable Deliver an Awesome User Experience

Delectable is an iPhone app that helps wine lovers remember, discover and buy wines by identifying winery, region, ratings and tasting notes from photos of bottle labels. The company faced a massive and growing catalog (over a million labels and tens of thousands more added continually) and struggled especially to identify vintages accurately and deliver verified information within minutes during peak evening and weekend usage.

Delectable integrated Figure Eight’s on-demand workforce via API to continuously verify and categorize newly uploaded photos: workers confirm the photo is a label, match it to existing records, and select the vintage, with answers aggregated from 3–7 reviewers and returned via webhook. This feed both provides near real-time, accurate results to users and trains Delectable’s computer-vision models—reducing time-to-information by 45%, supporting cost-effective scaling (500%+ growth), and improving overall user experience.

Delectable

Alex Fishman

CEO, Delectable