Case Study: Vita raises £261,830 and validates growth with Crowdcube

Vita - Customer Case Study

Vita, a vodka brand created for health- and lifestyle-conscious drinkers, wanted to raise £130k to accelerate growth in the UK and validate its business idea. To reach investors and build credibility, the company chose Crowdcube’s equity crowdfunding platform to connect with ambassadors and backers for its “vodka designed to taste great when mixed with water” concept.

Through Crowdcube, Vita launched a campaign that attracted 542 investors and raised £261,830, more than double its target at 201% funded. The campaign also generated 21,965 pitch views, with the largest single investment reaching £25,000, helping Vita fund UK distribution, trade fairs, marketing, and new flavour development.

Vita

Victor Ruiz

Founder