Case Study: Rockit raises £253,120 and builds 312 brand advocates with Crowdcube

Rockit - Customer Case Study

Rockit, the award-winning portable baby rocker brand, needed £200,000 to fund product development and support international expansion. Although the founders had spoken with VCs and angels, they wanted a raise that would better reflect the business’s value and engage the growing community of parents who already loved the product.

Using Crowdcube, Rockit launched an equity crowdfunding campaign to its network and wider audience. The campaign raised £253,120 from 312 investors, exceeding its £200,000 target by 126% and generating 20,742 pitch views, while also building more than 300 brand advocates to support the company’s next stage of growth.

Rockit

Matt Dyson

Chief Executive Officer