Case Study: LetsBab raises £377,510 and grows its community with Crowdcube

LetsBab - Customer Case Study

LetsBab, the digital mall app founded by Bonnie, wanted to raise £300k to grow its userbase and roll out new features while staying true to its mission of rewarding everyday people for their recommendations. To make equity investment accessible to its community, LetsBab chose Crowdcube’s crowdfunding platform so supporters could invest from as little as £10.

Using Crowdcube, LetsBab ran a well-prepared four-week campaign with personal email outreach, app notifications, social media, and a dedicated website section. The campaign raised £377,510 from 144 investors, exceeding its £300,000 target by 125%, and the company says Crowdcube’s due diligence process, updates feature, and support helped drive conversion and build trust.

LetsBab

Jeanette

Chief Operating Officer